If you are growing your business you are probably looking for ways to get targeted traffic to your site without spending heaps of time and money.
There are many ways to get traffic. You can go for “organic” traffic, which normally means spending time creating amazing content.
Or you can go for paid traffic which involves giving away some of your hard earned cash. (Depending on whether you can then gain more money from your traffic, this may or may not be a sensible option.)
We all want to attract our ideal customer without wasting time or money.
My favourite and best source of recurring traffic that attracts my ideal reader is Pinterest and I’m going to show you why I love it so much.
Of course, Pinterest isn’t for everyone but it is great for lots of business owners and when you have a great system, you really don’t have to spend hours and hours to get that traffic.
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A year ago, I was spending hours and hours dutifully pinning, pinning, scheduling and pinning some more. I had an aim to get my page views to 100K a month.
I saw my page views inch, up little by little until at least I hit my goal. Were there flashing lights, trumpets, a drum roll of appreciation?
Hardly.
In fact, given that I have neither ads nor sponsored posts on my site it was a rather futile exercise. (OK, I was hoping to get some sponsored posts but that’s another story.)
That pushing, pushing, pushing was exhausting and worse, I didn’t really know what was working and what wasn’t.
I took a step back and re-evaluated.
I love Pinterest but there had to be another way.
A year later on and I now spend very little time on Pinterest. When I do pin, I expect my pins to do well and bring me targeted traffic (I normally write about healthy eating for toddlers, so I want people who are struggling to feed their toddlers a...
I'm going to give you some fair warning. This list of Pinterest group boards in the parenting niche is seriously addictive!
If you didn't plan to spend the next few hours on Pinterest, bookmark this post so that you can come back to it and hop on these group boards.
A rising tide lifts all boats.
One of the fastest ways to organically grow your audience on Pinterest is to collaborate with other business owners. Just like you, they are looking for content to share with their following and fill up their schedules.
Group boards are an amazing way to put your content in front of new eyeballs. When you contribute your pins to a group board they are seen by all followers of that board even they don't follow you.
Tip #1 Each group board has their own rules, so make sure that you follow them or risk having your pins deleted...
If you want to use Pinterest to draw targeted traffic to your site, you need to set up rich pins. It’s a reasonably simple process (when you know how) but it can be daunting if you’re not used to dealing with bits of code.
I’ll walk you through every step so that you can enable rich pins and start getting easy Pinterest traffic.
The biggest benefit of rich pins is that the pin looks slightly different. The tagging allows Pinterest to pick up the title of the article and add it to the bottom of the pin. This means that your pin takes up more space in the “sea of pins”. Always a good idea!
Also, you need to validate your website to get rich pins which mean that rich pins are more likely to come from a quality site. This of course isn’t a fail safe but there are many pinners who will ONLY pin rich pins.
There are several steps to setting up rich pins, but once you’ve...
This list of Pinterest group Boards for entrepreneurs and business is awesome for two reasons.
To begin with, being an entrepreneur and a working mom, you probably realized you need to wear many hats. From learning social media marketing skills to creating a brand for your business, we could always use inspirations and a good dose of how-to's.
And if your business is to help working moms thrive online, this is an amazing resource to showcase your services and grow your audience.
First, each group board has their own rules, so make sure that you follow them or risk having your pins deleted or worst, being kicked out. Yikes!
Second, to join a group board, you normally have to follow on Pinterest the actual group board and the owner. To find the owner, click on the grey circle that represents the number of contributors. A pop up will appear with a list of...
One of the biggest questions I get asked is
“Why aren’t I getting the traffic I want from Pinterest?”
There are many possible reason for your frustrations.
One of the biggest reasons I see is that people are not talking to their TARGET READER, (aka “ideal customer” or “avatar”). This is the person who you want to attract to your site with Pinterest.
In fact, it doesn’t matter whether you’re using Pinterest or not, if you want a thriving on line business (or even physical business) you need to know WHO you are selling to (or providing content for.)
If you are talking to the wrong person, the right person will just ignore your pins.
You need to get into their boots and see your business (or pins) from their eyes.
To sign up for the handout, just click the image and add...
The number one question that I get asked by the thousands of people in my Easy Pinterest Traffic Group is…
“How can I get more Pinterest followers?”
To me that sounds like a whole lot of time spent hoping that your luck is going to come through and not enough time doing something that you KNOW will bring results.
I know that it’s tempting to just click, click, click (especially when you’re starting out) but I have a better use for your time.
But first let have a think about WHY we want lots of Pinterest followers.
I...
The KEY to growing a successful on line business (with or without Pinterest) is KNOWING who you are talking to!
One of the biggest questions I get asked is
“Why aren’t I getting the traffic I want from Pinterest?”
There are many possible reason for your frustrations.
One of the biggest reasons I see is that people are not talking to their TARGET READER, (aka “ideal customer” or “avatar”). This is the person who you want to attract to your site with Pinterest.
In fact, it doesn’t matter whether you’re using Pinterest or not, if you want a thriving on line business (or even physical business) you need to know WHO you are selling to (or providing content for.)
If you are talking to the wrong person, the right person will just ignore your pins.
You need to get into their boots and see your business (or pins) from their eyes.
To...
If you want your pins to take off and become viral pins that bring consistent traffic to your site, you need to have good images.
Often it’s quicker and easier to pay for images but especially when you’re starting out it can feel like an expense that you can’t afford.
But you can’t afford to use bad images either! I’ve put together a list of fantastic places where you can hunt out some amazing free images.
Most social media platforms are visual so if you don’t have good images, you won’t stand out on any social media.
Don’t stand out equals don’t get the traffic you want.
Pinterest tells us that we need enticing images and an enticing message that will attract our target reader.
It is impossible to rock Pinterest without using good quality images.
It’s easy to waste hours searching through hundreds of...
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